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The year is 1923, the roaring twenties are in full swing, Europe is striving to forget World War I with spectacle and excess. Lindbergh is flying across oceans, music and dance culture. This year also saw the birth of Blanche Arvoy's Jovoy Paris fragrance house. In 2006, Francois Hénin revived the House with the debut of a new range of Eau de Parfums and the largest independent artistic perfumery store in Paris, near Place Vendome.