In 1916, in a small fragrance factory in the historic center of Parma, a cultured and aristocratic city, the "little capital" of the Italian art of living, master perfumers gave life to an unusually fresh, clean and soft fragrance compared to the strong and intense perfumes popular in those years. Acqua di Parma Cologne. Since then Acqua di Parma has managed to maintain the best expression of Italian elegance, refinement and savoir vivre.

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