EX NIHILO
EX NIHILO is a Parisian perfumery house founded in 2013 by a creative trio from Paris, Sylvie Loday, Olivier Royère and Benoît Verdier. As its name suggests it has been created out of a blank page and strives to be an alternative to stereotyped luxury and mass personalization. Inspired by both Avant-Garde and the French spirit of pure refinement, EX NIHILO promotes a new innovative and uncompromising creative vision. It brings to the fore the pinnacle of know-how, craftmanship, collaborations with the edgiest creative profiles and work only the rarest materials in the world.
EX NIHILO only uses the most exclusive natural and synthetic raw materials without any creative or cost constraints. It gives Carte Blanche to perfumers to unleash their creativity under the respect of the House’s DNA.
From ethos to ingredients, nature plays a huge part in L:A Bruket's product development.
EX NIHILO: Latin expression, applied to a new creation with no previously known reference. Since its inception the House has cultivated an outsider and disruptive mindset.
It worships a radical ethos: select the most exclusive perfumery materials, push them to their limits, and do not forget that rules are made to be broken…
