ZERO EAU DE PARFUM

Zero, the necessary reset

ZERO is a radical expression of simplicity. A reboot. The origin of a new perspective: the antithesis of excess. a reduced formula, combined with precision, in tune with both the olfactory philosophy of Comme des Garçons and the preservation of resources. A natural and generous cedar wood - harvested by hand and extracted by hydroelectric energy - powered by a cool bergamot breeze. The pure seduction of musk and Haitian vetiver – both exercises in fair trade – mixed against an illusory beauty: an overdose of synthetic rose and a varnish accord. A subversive harmony of dichotomies. An undetectable wood.

This great Asian brand brings together the practicality and elegance of fashion, to bring such unique and unmatched fragrance containers, putting them on par with their content. Furthermore, all its components respect European health standards, as well as Mother Nature. The containers are practical and attractive and can give a good image to the place where they can be placed within the proper reach of an adult.

Comme Des Garçons is a Japanese fashion brand founded by Rei Kawakubo in 1973, it is established in Tokyo and has a branch in Paris, the city where they show their main collections during Paris Fashion Week. The main store is located in Aoyama, one of the districts dedicated to fashion in Japan, it also has several concept stores in cities such as Kyoto, Osaka and Fukuoka, outside of Japanese territory it has stores in cities such as New York, Hong Kong, Beijing , Seoul and Manila. Since 2004 the company has developed a market concept where they display their collections in each store along with other clothing brands and have a perfume collection.

In addition to fashion clothing and exhibitions, the brand has entered the fragrance business, the first line of perfumes was launched in 1994, its mixtures are unconventional aromas in the world of perfumery, they contain conceptual elements such as oxygen , mineral coal, sand, cellulose and others. Since 2002, the perfume line has joined forces with Puig Company to be part of the product catalogue. Puig owns part of the Comme des Garçons license in its perfumery division.