EIGHT and BOB
Albert Fouquet, the son of a Parisian aristocrat, was part of elite French society of the early twentieth century and a perfume connoisseur. In a room in the upper floor of the family chateau, Fouquet created and perfected various essences for his own personal use aided by Philippe, the family butler. At every social event he was invited to, he would surprise everyone with his exquisite fragrance that became increasingly in demand within the exclusive social circle he frequented. But Fouquet continually rejected proposals to market his fragrance.
One night during his summer vacation in 1937 on the French Riviera (Cote d'Azur), Albert got on very well with a young American student who was touring France in a convertible: John F. Kennedy. Within minutes of being introduced, the vain JFK was captivated by the essence that Albert wore. Kennedy's charm and congeniality persuaded Albert to leave him a sample of his cologne with a note at the hotel the following morning: "In this jar, you will find the dash of French glamour that your American personality lacks."