JEROBOAM
Since the vast majority of modern perfumes have musky bases, Origino, and the Jéroboam brand, were designed to be universal. It was therefore natural to christen Jéroboam fragrances with a word drawn from Esperanto, a language invented in the late 19th century with the intention of creating a universal language.
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Jeroboam is a new and dynamic fusion of tradition and modernism from Jovoy founder Francois Henin and renowned perfumer Vanina Murraciole, featuring perfumes drawn from an exclusive blend of enigmatic musks.
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François began working in the perfume world in its unofficial ‘capital city of scent’ – Grasse – before moving to Vietnam in order to explore the country’s olfactive riches. There he set up a distillation factory on the Chinese border, and for the following four years, François travelled through Asia, selling raw materials, flavours and fragrances to local businesses. But France tugged on his heartstrings, and he longed to set up his own boutique perfumery, specialising in selling niche fragrances he’d encountered on his travels. Thus Jovoy Paris opened its doors in 2010.
