724 EAU DE PARFUM

724, a majestic silhouette

The 724 fragrance from the avant-garde brand Maison Francis Kurkdjian was launched in 2022, which translates as a relatively new perfume. It belongs to the Floral olfactory family and was made by Kurkdjian himself. It is a cologne full of history that aims to evoke the elegant silhouette of the 724. A luminous and effusive perfume, comfortable and addictive that invites you to live at the rhythm of the city.

As clean as New York laundries at dawn are the top notes that reveal fresh, urban and energizing accords of bergamot from Italy and the verticality of aldehydes with their sophisticated, slightly metallic and effervescent facets. A verticality present in an aerial heart with a bouquet of flowers structured by Egyptian jasmine absolute, pea and seringa and a sensational and enveloping base thanks to a sandalwood and white musk accord.

A content enclosed in a practical glass bottle, easy to transport and place anywhere, and a beautiful and elegant gold-colored engraved lid to add more style to the presentation of this perfume. A bottle that evokes the silhouette of the city's most modern skyscrapers.

Francis Kurkdjian is a contemporary perfumer, who became famous at the age of 26 for designing the Le Male scent for Jean Paul Gaultier, one of the best-selling perfumes in the world. This was followed by more than forty additional creations for the world's leading perfume companies. Kurkdjian paved the way for a new generation of perfumes. In 2001 he won the François Coty Prize in recognition of his professional career. He co-founded his own luxury fragrance house Maison Francis Kurkdjian with his business partner Marc Chaya in 2009 in Paris.